Trademark protection encompasses two distinct concepts – trademark protection, which is discussed below, and service mark protection,...

What is a brand? Seems like an easy question, right. Not so fast. A brand is a much more complex concept than many people realize. In...

Creating a brand frequently involves using consistent colors, layouts and designs so that consumers readily recognize your products/services

Many people who want to protect their brand confuse copyright protection with trademark and service mark protection. Often they will be...

Trade secrets represent the proverbial “family jewels” of any business. They are the “things” that keep your business ahead of the...